Webinar held on March 28th, 2013
Note: This webinar is not longer online, but you have here the original slides.
The webinar focuses on the challenges around Big Data and how companies can systematically start the process to transform these challenges into concrete opportunities. Big Data is a visible and proven trend, which delivers exponentially growing data sources to all stakeholders. To start leveraging these assets, there is a need for (i) concrete ideas and (ii) a framework to “acid-test” related business hypothesis. This webinar will present a focused, yet pragmatic manner to approach first steps.
Lorenzo Nanetti (Sr. Principal, IMS Commercial Effectiveness Practice) will present Big Data basics along with examples demonstrating how different industries were successfully approaching the challenge. Based on these examples, he will drive the analysis into healthcare relevant areas by using thinking processes similar to those resulting from the examples. As a final result, the audience will observe how a specific business challenge can be approached under the light of Big Data, as well as identify the critical success factors for a comprehensive proof of hypothesis.