How to address discussions on implementing effective mobile health platforms?
To avoid impulsive and not strategic investments in a rush, new technology platforms require a well thought concept and solution evaluation. This whitepaper delivers good summaries of critical areas to consider when approaching decisions around mobile health platforms for hospitals. Discussing secure communication, integration of operational systems and innovation in clinical processes, this document covers all the disciplines impacted by the modernization of health care prov
From the patient perspective, who can better understand all around a condition? The patient, of cour
Built by a Parkinson’s sufferer, MyHealthPal tracks symptoms, creates research data. The development and availability of wearables is running hand in hand with the exploding interest in the digital health space. Managing our health via apps and devices is slowly becoming the norm. And patients that need to monitor their condition day-to-day have even more to benefit from this powerful combination. Startups are of course entering this space in droves. The latest is a startup w
What are the key insights to consider in building a digital strategy for healthcare providers?
This eBook offers a good overview. Even if some topics are US focused, basic insights are well applicable in Europe too. Here are some of the interesting insights and tactics detailed in "A Marketer’s Guide to the Empowered Healthcare Consumer": Which 12 simple steps can I take right now to power up my healthcare marketing? 72% of internet users now search for health information online: how can I make sure I’m there when their searches begin? How can the recent boom in person
A good summary with all the incurring elements of change. I like the “patient as customer” and the s
The New Health Economy We are on the verge of a paradigm shift to a new health economy, which focuses on a holistic approach and the prevention of diseases, taking into account how these are managed. The pace of change to a new healthcare economy will be commonplace in the technology industry. This shift will be possible because the convergence of technologies will radically change the demand for medical care. Decreasing costs in the genetics field, better diagnoses, smartpho
How important is security for implementing Internet of Things in healthcare?
This new report (The Healthcare Internet of Things: Rewards and Risks, March 19th, 2015, by Jason Healey, Neal Pollard, and Beau Woods) explores key security questions around networked medical devices. In particular, the view includes those that are wearable, temporarily ingested or even embedded in the human body for medical treatment, medication, and general health and wellness. Estimations tell that these technologies could save $63 billion in healthcare costs over 15 year
Common understanding on backfire in NOT using social media: are there really companies not believing
How Not Using Social Media Can Hurt Your Business It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B. “Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone li
Is Google taking the lead in MedTech? It looks like it does, so, what is the answer of MedTech compa
Google wins patent for wristband that could treat CANCER: Wearable would target unhealthy cells using bursts of energy Patent details a wearable that could target substances in a wearer's blood. This substances could be proteins linked with Parkinson's, or cancer cells. It would then 'modify or destroy' targets by transmitting energy into blood. This could include infrared signals, a radio-frequency or acoustic pulse. Scientists in the life sciences division of Google X labor
Tripadvisor for hospitals is arriving! Are European institutes ready for it or do they believe thing
Hospital Ratings on Social Media Appear to Reflect Quality of Care Social media has become an important way for institutions to communicate - both sending messages and receiving feedback - with clients and with the general public. Hospitals and other healthcare organizations use social media for a variety of purposes, but there has been little investigation of whether hospitals ratings that patients and other consumers submit via social media accurately reflect patient satisf
Digitizing the value chain: an opportunity for clever consulting companies?
Reflecting on this McKinsey report, there must be a huge opportunity in consulting industrial companies around digital changes: http://www.mckinsey.com/insights/manufacturing/digitizing_the_value_chain The fact that 80% of company executives consider digital operations as critical driver of competitiveness, reveals its importance for the C-levels, as well as the assertion “digital is a senior leadership priority” (61%). Interestingly, senior leaders are not happy with classic
Why are Red Ocean Traps so dangerous?
Exceptional article with plenty of examples. It opens up the reader’s mind on issues with mental models. Here a summary of my personal learnings, which I will keep in mind in my strategy work around creating new markets: Market power has moved from companies to consumers. Long-term success will depend on the ability to generate new demand and create and capture new markets. Organizations need to turn their focus to noncustomers and why they refuse to patronize an industry’s o
