With the intent to keep track of good advisory around branding on social media, this post (thank you to Jerry Daykin for sharing) describes a set of major mistakes we should keep away from our brand strategy. Never forget that, ... Many brands are still making silly mistakes in their approach to social media, which can damage their reputation and waste their marketing resources. It’s time to tackle some of the business and planning mistakes that happen before a single tweet is tweeted or post is added on Facebook. If you’re looking for tips on the content posted itself, check out my previous content focused blog. Here are seven key mistakes businesses should avoid: 1. Their social strategy d
Starting reading this interesting post – and from its title – I had the impression that some sort of ROI indications will be disclosed. While ROI is often mentioned, it is not the key subject nor the key learnings I took with me after reading it. For me, this article is much more an initial, but good structured workbook on how to align different functions to achieve a high grade of efficiency and effectiveness in a process, which is becoming more and more critical today: introduction of digital applications in a regulated environment. Under the subject of my service “Product Evaluation”, that’s why I decided to keep it in my blog. Thank you to Ilyssa Levins for this post. Increasing ROI for
