Seven social media strategy mistakes brands still make
With the intent to keep track of good advisory around branding on social media, this post (thank you to Jerry Daykin for sharing) describes a set of major mistakes we should keep away from our brand strategy. Never forget that, ... Many brands are still making silly mistakes in their approach to social media, which can damage their reputation and waste their marketing resources. It’s time to tackle some of the business and planning mistakes that happen before a single tweet i
What is critical when introducing digital applications in a regulated environment?
Starting reading this interesting post – and from its title – I had the impression that some sort of ROI indications will be disclosed. While ROI is often mentioned, it is not the key subject nor the key learnings I took with me after reading it. For me, this article is much more an initial, but good structured workbook on how to align different functions to achieve a high grade of efficiency and effectiveness in a process, which is becoming more and more critical today: intr
