Telemundo’s Spanish-language health content moves to the point of care
Telemundo, the Spanish language division of NBC Universal, has partnered with PatientPoint, maker of patient engagement platforms for providers, to offer Telemundo’s Spanish language educational materials to Spanish-speaking patient populations in the US.
PatientPoint will integrate health-related content from Telemundo into its “Digital Screens Waiting Room Program” for practices that serve a large Spanish-speaking population. The content will be displayed on a digital flat screen in providers’ waiting rooms for patients to view before they go in for their appointment. PatientPoint will begin by offering Telemundo’s content to 2,600 primary care, cardiology, and OB-GYN practices.
Telemundo has separately launched its own health site called, Prevenir Es Vivir (Prevention is Life), which aims to help educate US-based Hispanics on how to prevent common health conditions with a focus on diabetes, cancer, heart disease, and obesity. The health site is also available in English.
Prevenir Es Vivir partnered with AARP, the American Cancer Society, the American Diabetes Association, and the American Heart Association to provide risk assessment exams, questions to ask the doctor, science news, healthy living advice, and recipes, to patients through Telemundo’s digital properties. The initiative also includes public service announcements, health segments on Telemundo news programs, and quarterly health specials on its public affairs program “Enfoque”.
“Hispanics represent 17 percent of the American population, yet close to half of those residents don’t visit a doctor or medical provider in a given year,” Raquel Egusquiza, vice president of community affairs for hispanic enterprises and content at NBCUniversal, said in a statement. “With Prevenir Es Vivir, we are focused on leveraging our expansive reach and trusted influence to break language barriers and provide a broad resource for relevant health information to the Latino community.”
In 2012, PatientPoint was acquired by Healthy Advice Networks, but the combined company took the PatientPoint name. Then, in September 2013, AT&T’s former chief medical information officer (CMIO), Dr. Geeta Nayyar joined PatientPoint as its CMIO. She spent nine months at the company. PatientPoint currently serves more than 70,000 physicians across more than 750 hospitals.
At the end of 2014 NBCUniversal launched another health offering, this one for its English speaking audiences, called Radius. The multi-platform service provides consumers with unlimited access to fitness videos for a weekly, semi-annual, or annual subscription. The media conglomerate’s fitness app, available on iPads and iPhones, is part of a multi-platform fitness offering from the company. Subscribers can also access Radius via the web or during a three hour weekday block of programming on NBC Sports Network.