What are the key insights to consider in building a digital strategy for healthcare providers?

This eBook offers a good overview.

Even if some topics are US focused, basic insights are well applicable in Europe too.

 

Here are some of the interesting insights and tactics detailed in "A Marketer’s Guide to the Empowered Healthcare Consumer":

 

  • Which 12 simple steps can I take right now to power up my healthcare marketing?

 

  • 72% of internet users now search for health information online: how can I make sure I’m there when their searches begin?

 

  • How can the recent boom in personal fitness, wellness, and medical technology give marketers a competitive edge?

 

  • Why it’s critically important for healthcare marketers to monitor their online reputations?

 

  • How will a rise in alternative practices influence the healthcare marketplace?

 

  • Which are the powerful new marketing channels and how can I get the most out of those?

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