Only 37% of physicians said they had recommended a mobile app: why?
Pharma can go to the next step of thinking where their “solution” is a tightly integrated offer in which devices, software and services complement the underlying drug and enhance treatment effectiveness.
By proving this during well-controlled trials, pharma will generate the data-evidence physicians are missing today. Other resistance points can be solved with education and easy-to-use tools.
However, we also have to accept that in some cases probably a generation change will be necessary to foster acceptance.